Who's behind High Up Media.
Jon Petkau, Founder, High Up Media
I've almost fallen off a roof more than once.
One time the ladder slipped straight out from under me. Still here to tell you about it.
My first three-story roof scared me. I'm not great with heights, if I'm honest.
I started on tear-down duty. Ripping old shingles off in the heat. Miserable work.
Eventually they let me start nailing. My first lines were crooked. Had to tear a few down and redo them.
I got better at it. That was a couple years of my life.
Somewhere in there I noticed something. A lot of roofing companies, good ones, were running their marketing like it was still 2005. Messy websites. No system. Word of mouth and luck.
After I left roofing, I taught myself web design in whatever spare time I had. I loved it. Just sitting down and building something out of nothing.
That turned into a business. I've been doing this full time for over two years now.
I could've built websites for anyone. Restaurants, dentists, whoever paid. I decided to only work with roofing companies, because that's the industry I actually know from the inside.
My first clients gave me a shot with zero track record. I'm still thankful for that. I've had the best clients you could ask for. I've also had a guy screaming at me on the phone mid-crisis. You learn fast either way.
We only take on one roofing company per city. That's on purpose. We don't compete against our own clients, especially not on SEO.
I want to basically be your marketing team. You run the crews and build the roofs. I get the phone ringing.
Five years from now, I want to have helped 500 roofing companies build that system. Canada first, then beyond. The goal is to be the best roofing marketing company in the world.
(Yeah, the world. We're online. It's on the table.)
If you've got a roofing company and you're ready to stop running on referrals, that's the conversation I'm here to have.
Jon Petkau, Kelowna BC
Off the clock
Dirt bikes as a kid, street after that, a bit of stunting in between. Never miss a MotoGP or F1 race.
Snowboard Big White most winters. Hike and explore when I can. Taught myself to surf too.
Right now it's the business. I like getting better at whatever I'm doing.
Rarely without a book going. It's how I unwind.
How I work with roofing contractors.
I don't take on more clients than I can actually serve.
High Up Media works with a limited number of roofing companies at a time. That's intentional. Every client gets real attention. Not a junior account manager running a template campaign.
I'm direct with you about what's working and what isn't.
Every month you get a plain-English report. Not a dashboard full of numbers that don't mean anything. A clear breakdown of leads, bookings, cost per lead, and what we're adjusting. If something isn't performing, I tell you before you have to ask.
I treat this as a long-term partnership, not a transaction.
The roofers who get the best results are the ones who stay engaged. They show up to the monthly calls, give feedback, and treat marketing as an ongoing investment. I'm not looking for clients who want to hand it off and disappear. I'm looking for contractors who want to build something.
Want to see if we're a fit?
Book a free discovery call. 15 minutes. I'll ask a few questions about your business and give you an honest answer about whether High Up Media makes sense for where you're at.
Book a Discovery Call