Paid Search — Canadian Roofing Contractors
Google Ads for Roofing Contractors in Canada
High Up Media runs Google Search Ads campaigns exclusively for Canadian roofing contractors. We manage your keywords, bids, ad copy, call extensions, and conversion tracking — built around the roofing sales cycle, not a generic home services template. Most clients see their first qualified calls within 2–4 weeks of launch. Average cost per click for roofing keywords in Canada runs $8–$14 CAD. Average cost per qualified lead ranges from $80–$160 CAD depending on your market and competition.
15 minutes. No pitch. We talk about your market.
Why most roofing Google Ads campaigns fail
Roofing has the third-highest cost per click in all of home services and the lowest conversion rate. That combination is brutal when you don't know what you're doing. Most roofers who've tried Google Ads and given up didn't fail because ads don't work for roofing. They failed because the campaigns were set up wrong from the start.
The most common mistakes I see: broad match keywords burning through budget on irrelevant searches, no negative keyword list, ads sending clicks to the homepage instead of a dedicated landing page built to convert, no call tracking so there's no idea which keywords are actually producing calls, and bidding strategies set to maximize clicks instead of maximize conversions. Any one of these problems can make a perfectly viable campaign look like it's failing.
The other issue is that most agencies running roofing Google Ads have never been on a roof. They don't know what a 30-square job is, what a homeowner means when they say they need a "roof tune-up," or which search terms signal a job that's worth $8,000 versus a $500 repair. That matters when you're deciding what keywords to bid on, what ad copy to write, and what questions to put on a lead form.
What Google Ads actually looks like for a Canadian roofing company
A properly built roofing Google Ads campaign targets high-intent keywords — people searching specifically for a roofing contractor in your service area who are ready to get a quote. That means tight geographic targeting, exact and phrase match keywords, a dedicated landing page with one clear call to action, and call extensions so people on mobile can call directly from the ad without ever clicking through.
Here's how we build campaigns for Canadian roofing contractors:
We analyze your local competition, identify what keywords your best competitors are bidding on, and establish realistic cost-per-click and cost-per-lead estimates for your specific market before we spend a dollar.
We build the Search campaign structure, write the ad copy, create or optimize the landing page, set up Google Ads conversion tracking, and configure call tracking so every lead source is accounted for.
Campaigns go live. We monitor search term reports daily in the first two weeks to add negatives, pause underperformers, and catch anything unexpected. Most roofing campaigns see their first qualified calls in week 2–3.
Weekly bid adjustments, ad copy testing, audience layering, and landing page refinements. Monthly report with plain-language breakdown of spend, clicks, calls, and cost per lead — in CAD.
What's included
Full campaign build
Keyword research, campaign structure, ad copy, extensions, and bidding strategy. Built for roofing — not copied from a template.
Call tracking
Every call tracked back to the keyword that produced it. You know exactly what's working and what isn't — no guessing.
Monthly reporting
Plain-language monthly report: spend, clicks, calls, cost per lead in CAD. No dashboards that require a Google Ads certification to read.
Common questions about Google Ads for Canadian roofers
How much should a Canadian roofing contractor spend on Google Ads?
For most Canadian markets, you need a minimum ad spend of $1,500–$3,000 CAD per month to generate enough volume to optimize properly. Larger markets like Calgary, Edmonton, or Metro Vancouver typically require $3,000–$6,000+ CAD/month to compete. This is separate from the management fee. Running less than $1,500/mo in roofing is like running a Google Ads experiment — the data won't tell you anything useful in a reasonable timeframe.
How long until I see roofing leads from Google Ads?
Most roofing campaigns produce their first qualified calls within 2–4 weeks of launch. The first 60–90 days are the learning and optimization phase. Month 3 performance is typically noticeably better than month 1 as we accumulate conversion data and tighten the campaign. This isn't a "set it and forget it" channel — it compounds with consistent management.
What's the difference between Google Search Ads and Local Service Ads for roofers?
Regular Google Search Ads appear as text ads in search results and you pay per click. Local Service Ads (LSAs) show above regular ads with a "Google Guaranteed" badge and you only pay when a customer actually calls or messages you directly from the ad. LSAs aren't available in all Canadian markets yet, and the eligibility and setup process differs from the US. Many roofing contractors run both. We can help you determine which makes sense for your market.
Does the ad spend go through High Up Media or directly to Google?
Your ad budget goes directly to Google through your own Google Ads account — we never hold your money. You own the account, you can see every dollar spent at any time, and if you ever stop working with us you keep the full account history and data. Our management fee is a separate invoice. Full transparency, no surprises.
What Canadian cities and provinces do you run campaigns in?
We work with roofing contractors across Canada — primarily BC, Alberta, Saskatchewan, and Ontario. We've run campaigns in Kelowna, Vancouver, Surrey, Abbotsford, Calgary, Edmonton, Lethbridge, Red Deer, Regina, Saskatoon, and the Greater Toronto Area. If you're a Canadian roofing contractor, we can help.
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