Lead Generation — Canadian Roofing Contractors
Roofing Lead Generation for Canadian Contractors
High Up Media builds exclusive inbound lead systems for Canadian roofing contractors — combining Google Ads, SEO, and a conversion-optimized website to produce leads that come to you specifically, not shared with four other contractors. These are homeowners who found your company, read your website, and chose to reach out. They close at a higher rate. They don't negotiate on price before you've even talked to them. And the system compounds over time instead of resetting every month.
15 minutes. We talk about your current lead situation and what realistic volume looks like for your market.
Why shared leads are costing Canadian roofers money
HomeStars, Angi, Bark, and similar platforms sell the same lead to multiple roofing contractors simultaneously. The homeowner fills out a form, and within minutes they're getting calls from three to five different companies. By the time you reach them, they've already talked to two competitors. The conversation immediately becomes about price, because that's the only variable left.
The math on shared leads usually looks worse than it first appears. You pay $40–$80 CAD per lead, but you only close one out of every three or four calls — so your effective cost per job booked is $120–$320 CAD before you've even quoted the job. And because you're competing with other roofers at the point of contact, you end up quoting lower than you'd like just to win the work. Shared leads systematically compress margins.
The alternative is building a system that brings homeowners to your website, gives them enough information to want to call you specifically, and makes it easy for them to reach out. These leads arrive pre-sold on your company. The conversion rate is higher, the average job value is higher, and the system keeps running after you've put in the work to build it.
How the High Up Media lead generation system works
Lead generation isn't a single tactic — it's the output of several things working together. We build the whole system, not just one piece of it.
If your website doesn't clearly answer the three questions a homeowner has — are you legit, can you solve my problem, and how do I reach you — then driving traffic to it is wasted money. We either build or optimize your website so it converts before we start sending traffic.
Search Ads targeting high-intent roofing keywords in your service area. People searching "roof replacement Kelowna" or "emergency roofer Calgary" are ready to book. We capture those searches with tightly built campaigns and send them to a landing page designed to produce a call.
As your organic rankings improve, more leads arrive without ad spend behind them. This reduces your average cost per lead over time. Most clients see SEO start contributing meaningful lead volume around month 6–9 of consistent work.
Leads are only as good as what happens next. We help you set up a simple CRM system and automated follow-up so no lead falls through the cracks when you're on a job site and can't answer the phone.
What's included
Exclusive inbound leads
Leads that come to your company specifically — not shared with competitors. Homeowners who've already seen your site and trust what they read.
Full lead tracking
Call recording, source attribution, and lead quality monitoring. You know exactly where every lead came from and whether it was worth taking.
Monthly lead report
Volume, cost per lead in CAD, lead source breakdown, and notes on quality trends. What's working and what we're adjusting next month.
Common questions about roofing lead generation in Canada
What's the difference between shared leads and exclusive inbound leads?
Shared leads (HomeStars, Angi, Bark) are sold to multiple contractors simultaneously. By the time you reach the homeowner, they've already talked to two or three competitors and the conversation is about price. Exclusive inbound leads come from a homeowner finding your company specifically and choosing to reach out. There's no competition at the point of contact. They close at a higher rate and at better margins.
How many leads can I expect per month?
This depends on your market size and ad spend. A roofing contractor in a mid-size Canadian market running $2,000–$3,000/month in Google Ads can typically expect 15–35 qualified inbound calls per month. Larger markets produce proportionally more with higher budgets. We discuss realistic volume for your specific market in the discovery call — we don't use the same estimate for every client.
Do you work with HomeStars or Angi?
We don't manage shared lead platforms. Our approach is to build you an inbound system that makes those platforms unnecessary. Most roofing contractors who switch from shared lead platforms to an owned inbound system find their close rate improves significantly because they're no longer competing on price at first contact.
How do you qualify leads before they reach me?
Our lead forms ask for city, property type, and a brief description of the issue — which pre-qualifies by geography and job type. We set up call tracking with recorded calls so you can review lead quality and flag anything outside your ideal job profile. Lead quality monitoring is part of every ongoing engagement.
What Canadian markets do you serve?
We work with roofing contractors across Canada, primarily in BC, Alberta, Saskatchewan, and Ontario. We've run lead generation systems in Kelowna, Vancouver, the Fraser Valley, Calgary, Edmonton, Red Deer, Lethbridge, Regina, Saskatoon, and the Greater Toronto Area. If you're a Canadian roofer, we can help.
Ready to stop relying on referrals?
Book a free 15-minute call. We'll talk about your business and whether we're a fit. No obligation.
Book a Free Discovery Call